#29Untoldstoriesin29Days : The film industry in Africa, exploring Nigeria and South Africa!

#29Untoldstoriesin29Days : The role of the creative industry in creating decent jobs for the youth in Africa!
August 13, 2021
#29Untoldstoriesin29Days : Rich history, rich stories and beautiful productions could lead to decent jobs!
August 29, 2021

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Story Time

African music, films, stories and documentaries are gaining popularity on the globe. More and more creatives are showcasing their skills and talents on the African continent. This is enabling them the opportunities to capitalise on their talents and enter the labour market using their skillset.

According to the PwC Global Entertainment and Media report “The Nigerian Film Industry (Nollywood) is globally recognised as the second largest film producer in the world. The significant part of the Arts, Entertainment and Recreation Sector which contributed 2.3% (NGN239biliion) to Nigeria’s Gross Domestic Product (GDP) in 2016”.

Despite the potential of the Nigerian film industry, there are challenges that prevent this industry from reaching greater heights.

The Nigeria film industry faces an array of challenges:

  • Financing & Infrastructure  
  • Capacity Building
  • Tax Policies & Reforms
  • Legal
  • Global


There are a variety of stories produced locally in Nigeria not reaching the world. These stories are locally produced and authentically told by Nigerians. These stories are showcasing talent and some of the beautiful cities that Nigeria has to offer. The diversity in the cultures and different tribes in Nigeria.

We need to ensure that these stories reach a larger audience and improve their productions.

About Lionheart original film from Nigeria

The global streaming giant purchased worldwide rights to Lionheart, it’s first original film from Nigeria. Netflix’s first original film from Nollywood is an added bow as the industry evolves. Starring Genevieve Nnaji, Nkem Owoh, Pete Edochie, and Onyeka Onwenu. Lionheart tells a compelling tale of a women who steps up to run her father’s business after his health deteriorates. She is challenging the place of patriarchy ,gender roles and equality in the workplace. She overcomes the cultural stigma of women leadership in the workplace and the home setting.

Lionheart not only depicts our daily African challenges of patriarchy and gender inequality however addresses how we can conquer this by sharing authentic stories. This empowers Africans to learn about the evolving world and the beauty of relatable tales.

South African film industry

The South African Film industry is growing at a competitive rate. It competes internationally with providers of quality content, “creative workmanship, and as a service region”. South Africa’s rich history enables the country to tell beautiful stories. Stories that not only capture the heart of South Africa however, display the road to recovery for the democracy. It is a blessing for storytellers to be born in a country filled with diversity. This diversity needs to be captured, displayed and shared with the world.

Therefore, it is important that an atmosphere of displaying or sharing of content with local producers to created. This will enable local productions to be aired globally.

About Blood and Water a South African Netflix series

Blood & Water is a South African Netflix original streaming television series, released in 2020. It sets to tell a story of teen in Cape Town on a quest to find her sister who was abducted at birth. The production not only tells a truthful tale of child abduction however is showcasing new faces and exposing more young talent in South Africa!

We need to tell more stories about pressing matters and give young talents the opportunity to tell these stories.

“Africa’s expanding digital economy positions the creative industries for success”.  

Image source: Hindustan Times

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