#29Untoldstoriesin29Days : The role of the creative industry in creating decent jobs for the youth in Africa!

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August 9, 2021
#29Untoldstoriesin29Days : The film industry in Africa, exploring Nigeria and South Africa!
August 16, 2021

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Creative industries contribute to inclusive social development, as well as dialogues and understanding between people in society. These sectors particularly include in design and creative services and visual arts and crafts, writers, producers, content creators and artists to mention a few. According to a study in the ILO factsheet ,“cultural and creative industries worldwide generated revenues of US$2,250b and employed 29 million people in 2013. Africa and the Middle East achieved US$58b in revenues (3 per cent of the total) and generated 2.4 million jobs (8 per cent of total cultural and creative industries jobs)”.

Given a sector so informal why are young people battling to enter the labour market?

The Africa report stated that South Africa’s music industry is estimated to hit $178m in revenue in 2020.

Why are there so many young people without decent job?

How can a sector that is growing rapidly in the global economy not capitalise?

Could it be that young creatives are not capitalising on their talents to get access to opportunities? Or is this the time where we begin to focus on the positive impacts of COVID-19. This is the time to shift our perception on how we view this sector.

Let’s start the conversation on the creative industry!

The next post will delve into the Nigerian film industry acquiring its first original Nollywood film, Lionheart which premiered at the 2018 Toronto International Film Festival. The release of first two original African TV-series ‘Queen Sono’ and ‘Blood and Water’ both South African based!

“Africa’s creative industries have the potential to serve not only as profitable investments, but also sectors that can increasingly contribute to solving Africa’s job creation and youth unemployment challenges”.

Image source: The creative industry network

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